Digital Marketing Strategies - Creating your master plan for 2022
Join us for this one day workshop as part of the Digital Boost Exeter programme.
In the morning session we will be exploring and discussing digital marketing trends for 2022, how the 6 main marketing channels work and what purpose they serve in marketing your products and services to your prospects.
We will take a peek at how to create a multi-channel strategy that will fit your needs, with no time wastage, and the different game plan to adopt for the awareness, consideration, conversion and retention stages of your customers’ journey. All topped by a quick glance at what the Metaverse (the new iteration of the Internet) might also have in store for you.
In the afternoon we will run a guided practical session during which by using a 9-step strategy template we will put together a single channel digital marketing campaign for your own business, thus enabling you to walk away from the day with some hands-on experience and ideas that you can try and implement in your business.
Expect the day to be highly interactive, and filled with roundtable discussions, brainstorming and networking with likeminded business owners whose experience might inspire you even further.
Suitable for: Owners/employees of small businesses. Some prior knowledge of digital marketing would be preferable but is not essential. Willingness and openness to upskill, discuss, share & learn new ways of working.
Trainer: This workshop will be delivered by Silvia Paloschi.
Session 1 - 9:30am-12:30pm - including 2 x 15 minute breaks
Lunch break: 12:30pm-1:30pm
Session 2 - 1:30pm-3:30pm - including 15 minute break
Online meeting details will be emailed to you 48 hours before the workshop.
This workshop is part of the Digital Boost: Exeter programme, funded by Exeter City Council and is only available to businesses within the Exeter City Council area.