Content marketing is different than traditional product marketing efforts like sales collateral and other product-specific information. Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get somewhere else. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s.
This workshop will demonstrate that by becoming a credible, authoritative resource on topics that matter to your potential customers, your business will more likely get discovered by the right audience and earn their loyalty and trust – which, in turn, enables your business to strengthen its customer relationships, grow an active and engaged subscriber base, and even increase profits.
The online meeting details will be sent to you after registration at least 48 hours before the workshop. Sign up now today to be part of this fantastic initiative, with further free support and advice available in the future.
This event is part of Digital Advantage, a programme of free business support and training, delivered by Cosmic, in partnership with Devon County Council, European Regional Development Fund and Her Majesty’s Government.
Businesses must meet eligibility criteria to be able to receive support and attend events as part of this funded project. Beneficiaries must be from SMEs (meeting EU definitions), and live or work within the project area of North Devon, West Devon, Torridge and parts of Mid Devon.