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Retail Recovery Programme

01/04/21 - 30/09/21

The Retail Recovery Programme provides training and support for businesses who work in a retail environment, particularly those who have been impacted by Covid19.

Retailers in Devon & Somerset can attend these free workshops. This course is designed for all digital skill levels to learn something new, or brush up on skills to enhance your business.

This is a great opportunity to receive free training to support the re-launch of your business post-Covid.

Throughout June and July we are running three, digitally focused workshops every week for areas across Devon and Somerset (check below for the timetable of workshops):

Digital Marketing Strategies for Retail Businesses

Is it time for you to take a more planned approach to your digital marketing? This workshop will help you to develop your own digital marketing strategy. Learn how to build a digital marketing plan to reach your customers, raise awareness, interest and a create desire to purchase your products. You will be introduced to six digital marketing channels and learn how to set up your own SMART digital marketing goals by choosing your primary and secondary channels. You will also be shown how to build your customer persona and effectively measure your success. We will take you through the key activities and decisions you’ll need to make in order to create your own digital marketing strategy.

Selling Online

The world of eCommerce and selling online has come a very long way in the past few years, and there's more competition than ever. Our straight forward, no fuss workshop, will guide you through setting up a successful online shop, establishing your online selling strategy, online customer service, payment options and the rules for online and distance selling.

Social media for online retail businesses

As a retailer, you’re most likely aware how important social media is. An active social media presence will enhance brand awareness, trust and reputation. These elements help to increase your sales and enable you to develop a community of online advocates for your business.  But how exactly do you become successful on social media? How do you create a sustainable social media strategy? How can you be sure customers will engage and interact with your business?  In this workshop, we take a look at the following: How to get customers to connect with your business on social media, A list of tools to help you start collecting insights about your customer base, Tips to help you create your first social media strategy.

Timetable of Retail Recovery Weeks:

Mid Devon - Tues, 8th June to Thurs, 10th June

Taunton and Bridgwater - Mon, 14th June to Wed, 16th June

East Devon - Tues, 22nd June to Thurs, 24th June

South Somerset - Mon, 28th June to Thurs, 1st July

Plymouth and Torbay - Tues, 6th July to Thurs, 8th July

Exeter and surrounding area - Tues, 13th July to Thurs 15th July

Mendip - Mon, 19th July to Wed 21st July

North Devon - Mon, 26th July to Wed, 28th July

This programme is being delivered by digital skills specialist, Cosmic, partnered with the Heart of the South West Growth Hub, with funding via European Regional Development Fund (ERDF).