Whether you’re a large business, a small business, or you’re a sole entrepreneur, you might be thinking of creating a Facebook Business Page for your company, and if so, we’ve got the seven easy steps to creating one.
Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore and being on Facebook makes it easier for people to discover and interact with your brand online.
So, let’s dive into how to create a Facebook Business Page. Follow these steps and you’ll have your Page up and running by end of day.
Step One: Sign-Up
Go to facebook.com/business and click “Create a Page” in the top right-hand corner.
You’ll be greeted with several business type options including local business or place, brand or product, and cause or community. Select the type of business you’re creating the Facebook Page for. If your business type falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.
When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of potential category options to choose from.
When you’re ready, click “Get Started”. Note that by doing so indicates your acceptance of Facebook’s terms and conditions for Business Pages, so you might want to check those out before you proceed.
Step Two: Pictures
Next, upload profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.
Upload your profile image first. This image accompanies your business name in search results and when you interact with users, also appears on the top left of your Facebook Page.
Your profile picture will appear as a square on your Facebook Page but will be cropped to a circle in ads and posts, so don’t put any critical details in the corners.
Your cover image is the most prominent image on your Facebook Business Page. This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.
Step Three: Explore Your New Page
Your page is live, albeit it extremely sparse. At this point, you’ll be prompted to take a quick walk-through of a few features. Unless you’re already aware of how Facebook Business Pages operate, we recommend clicking through the prompts, just so you know where everything is. It only takes a few seconds.
While the skeleton of the Facebook Page for your business is now in place, you’ve still got some work to do before you share it with your audience.
Step Four: Add a Short Description
This is your opportunity to tell people about your business. It should be just a couple of sentences (maximum 155 characters), so there’s no need to get too elaborate here. Click “Add a Short Description”, then just share what your customers need to know as clearly and concisely as possible. You can add a longer description later on.
Step Five: Create Your Username
Your username, also called your vanity URL, is how you’ll tell people where to find you on Facebook. Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
Click "Create a Username" for Your Page to set up your vanity URL.
Click "Create Username" when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Facebook Messenger.
Step Six: Complete your “About” Section
It’s important to fill out all the fields in your Facebook Page’s About section right from the start. As Facebook is often the very first place a customer goes to get information about you, having it all there is extremely important. If someone is looking for a business that’s open till 9 and can’t find this information on your Page, they’ll surely keep looking until they find another place that’s more forthcoming.
It’s also a good idea to list information about your Facebook Messenger protocol, such as your customer service reps’ online hours and estimated response time.
To get started, click "About" in the left-hand menu of your Facebook Page.
From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts. Depending on your type of business, you may be able to add specific details like a menu or information about your price range and whether you offer valet parking.
This is also the screen where you can add a longer description of your business.
Click "Edit Story" on the right side of the Page to provide a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations about how you’ll interact with fans through your Facebook Page for business purposes and to offer a compelling reason for them to engage with you online.
To specify your business location and hours, click "Edit Page" Info on the top right of the screen.
Step Seven: Create Your First Post
Before you start inviting people to like the Facebook Page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts or share relevant content from thought leaders in your industry.
You could also create a more specific type of post, like an event or product offer—just click through the tabs at the top of the status box to bring up all the options.
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Page, so they’ll be inclined to stick around.
Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
Quick Seven Steps
- Go to facebook.com/business and click “Create a Page” in the top right-hand corner. Input all your company details.
- Upload your profile and cover photos
- Your page is live! But check out all the features before sharing with your audience.
- Click “Add a Short Description” and write a couple of sentences (max. 155 characters) about your business.
- Create your username and vanity URL so people can connect with your business.
- Edit your ‘About You’ section as soon as possible, so your customers can find out all about your business, your opening times, location etc.
- Create your first post and continue to post on a regular basis.
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