Facebook & Instagram Advertising for charities, community groups and social enterprises
In this workshop we introduce you to the world of using paid adverting through the popular social media channels Facebook and Instagram. Our digital trainer will take you from the very beginning of what advertising on FB and Instagram is, to planning out your first social media ad campaign.
In this interactive session we’ll not only look at and discuss other businesses advertising on Facebook and Instagram but we will also be working towards building the foundation blocks for you to go away and plan your own advertising campaign.
Learning Level: Foundation
By the end of this session you will have learnt:
- How to advertise on Facebook and Instagram and how it works
- What campaign and ad options might work best for you
- To discover your target audiences and the difference in messaging
- Best practice for Facebook and Instagram ads
This workshop is delivered as part of Velocity Somerset - a programme of support for all voluntary, community and social enterprise organisations in Somerset funded by the Government's Community Renewal Fund.