Introduction in to Paid advertising for charities, community groups and social enterprises
Learning Level: Foundation
In this introduction into paid online advertising we will take a look at the many options available to raise awareness, build your volunteer base, and generate donations using paid advertising.
Our experienced Digital Trainer will provide you an overview of the world of paid advertising, how it works at a high level and what platforms offer the opportunity to advertise with them.
This workshop is for you if you are a charity, community group or Social Enterprise, have heard about online advertising but not sure exactly what it is or how you could use it effectively for your cause.
By the end of this session you will have learnt to:
- Identify key differences between organic placements/listings and paid ads.
- Compare and discuss the main pros and cons of online advertising
- Identify different types of online adverting options and discuss what might be the best option for you
- Look at the Google grant process and what you need to get approved
- Look at other causes already advertising as case studies
This workshop is delivered as part of Velocity Devon - a programme of support for all voluntary, community and social enterprise organisations in Devon funded by the Government's Community Renewal Fund.
