Digital Boost Exeter - Successful Google Search Ads for Small Businesses

Successful Google Search Ads for Small Businesses

In this workshop we build on the knowledge you have acquired through the introduction into online advertising and deep dive into the most popular advertising platform to date, Google Ads. This workshop is for anyone that is ready to start adverting using Google search and would like to learn foundations of setting up a successful Google Ads campaign.

Learning Level: Intermediate

By the end of this session you will have learnt -

• The theory behind advertising online successfully

• What keywords are and how bidding on them works

• How to set up your Google ads account from scratch using best practice

• How to structure your ad campaigns, ad groups and keywords for best results and ease of management

• How to set up conversion tracking and track online sales, revenue, lead forms and phone calls

• How to write engaging copy for your ads

• What to expect when you launch your first Google Ads campaign

Click here to sign up!

Online meeting details will be emailed to you 48 hours before the workshop.

This workshop is part of the Digital Boost: Exeter programme, funded by Exeter City Council and is only available to businesses within the Exeter City Council area.