Basic Google Analytics
Google Analytics is a very important digital marketing tool, but seriously underused by most businesses.
Google Analytics allows you to track and understand your customer’s behaviour, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors to your website.
This workshop teaches the basic features of Google Analytics including how to create an account, implement tracking code, analyse basic reports, and set up goals and campaign tracking.
Online meeting details will be emailed to you 48 hours before the workshop.
This workshop is part of the Digital Boost: Exeter programme, funded by Exeter City Council and is only available to businesses within the Exeter City Council area.
