Completing an Audit on your SEO is absolutely crucial. As SEO is such an integral part in marketing, it’s important that it’s regularly reviewed to ensure you’re not missing out on any opportunities to drive more traffic towards your website.
Benefits of completing an Audit:
- Keeping on top of algorithm changes
Most experts estimate that Google changes its search algorithms 500-600 times a year meaning that you need to be aware of the updates so you can update and adjust your site accordingly.
- Identifying outdated content
A reason why a websites organic performance may be dwindling is could be due to outdated content. This is why it’s important to ensure you have relevant and fresh content.
- Addressing website errors
The navigability and user friendliness of your site is pivotal for increasing your ranking criteria. An example of an error would be broken internal links or duplicate titles, which you can expose in an audit and work on fixing.
- Improve page speed
With todays demand for a smooth and easy web experience, having a low page speed can cause users to click off and potentially visit your competitors, causing you to lose traffic. So identifying this can be valuable to improve your experience.
If you are in need of a comprehensive SEO Audit, this is something we can assist with in house! Get in touch with us to enquire further about our services!